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Video Marketing - How to Give Your Small Business a Competitive Advantage Today’s small businesses face a particular uphill struggle. In addition to being in a particular intensely competitive marketplace, businesses must confront obstacles that larger firms don’t face, including a lack of financial resources, a particular increased need for visibility, a lack of brand recognition, including a shortage of qualified sales people. To compensate, small businesses must find a way to ratchet up their marketing communications programs. What small businesses need is a dynamic, cost-effective way of marketing products including services, 1 that helps them battle competitors including capture market share. Enter the new contender in the marketing arena - video communications. Simple including easy to use, video communications, which includes video email, video on demand including video broadcasting, is helping to level the playing field for a growing number of small businesses. In fact businesses that have integrated video into their marketing strategies have reported a 300%-400% increase in responsiveness to their marketing message. Video communications represents the next wave of marketing communications. It’s so powerful it’s revamping the way businesses communicate with customers including each other. With video communications, buyers might see that you stand behind your product and/or service. They additionally might relate to you as a person. including because they might SEE including HEAR you, they might connect with you on more than 1 level, creating credibility, excitement, including most importantly of all, trust. Video communications additionally helps small business challenge companies with bigger marketing budgets, large sales forces, or better brand recognition, without the need for a large financial investment including it helps businesses distinguish themselves from the competition by promoting their unique selling proposition through a medium with the impact of television Video communications is Ideal for both on including off line businesses, consultants, including professional services. Simple including easy to use, video communications puts a human touch back into the process of communicating with consumers, enabling sales reps, consultants, including professionals to generate “face time” with consumers, clients, including businesses without spending a great deal of time including money. In fact from just a few dollars a week businesses might integrate the power of video technology into their current marketing strategies. Video communications offers numerous advantages over main stream marketing. In addition to increasing visibility including adding a personal touch to your e-mails including Web sites, video communications: • generates qualified sales leads • increases brand recognition • provides uniformity of messages • establishes credibility with customers • generates higher retention rates • shortens sales cycles • increases click-through rates • improves sales conversion figures Video communications super-charges sales including profits with minimal cost including effort. including thanks to its effectiveness it’s growing increasingly popular with small businesses that are looking for a marketing edge. More important, it’s ideal for today’s time conscious including tech savvy consumers, whose interest in electronic devices, like ipods including mobile phones, continues to grow. As personal rich media goes mainstream, consumers could expect businesses to communicate the way. Those companies that don’t could struggle to remain competative. Copyright 2006 Jenni BATY
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